1. Maximize Your Social Media Presence
Social media is now being treated as just another digital channel , and rightfully so. It is great for brand awareness, increases brand loyalty from your customers, creates ample opportunities for customers to convert and therefore leads to higher conversion rates.
2. Optimize Your Website
Your website is your most important digital asset. It’s the one you own and have the most control over. Your website should be a living, breathing hub that keeps people informed, educated and excited about you or your business . It should be the place that people know they can come back to, so it is important to keep it updated and interactive
3. Crowd source Your Brand Content
Your customers and fans could create many more stories, content, and conversations about your brand than you could ever hope to build or buy on their own. In some recent research on YouTube, it was discovered that brand fans were creating 99% of the content that mentioned the brand. Discover how to do that well and you are on your way to earning the free attention that companies crave